Selecting The Right Category on Your Google Business Profile

written byDigital Dave
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NOTE: This video was made when this service used to be called "Google My Business", but the tech is still the same.

Choosing a category for your business is vital for customers finding you. Here is how you can select the best category for your product or service using Google Business Profile (GBP). Follow the detailed steps in this video or for an overview you may follow these simple instructions, as well:

1. Go to and log in with your Google account.

2. Click on "Get on Google" to create your listing or "Edit" your existing listing.

3. Go to the "Info" section and scroll down to the "Categories" field.

4. Type in your business category, and select from the suggestions that appear. You can select up to 9 categories.

5. Click "Apply" and then "Save" to save your changes.

Please be aware that to be able to claim or create Google Business Profile, the business must have a physical location and should be verifiable by Google. The criteria is always changing but your best and quickest chances of verification are with physical locations.

This part of the setup is actually short and simple but is an important one to make for Google to understand what kind of customers that should be sent your way.

You need to remember that in order for the algorithm to work it needs some help at first. Once customers start asking for directions, sending messages, or even looking up hours of operation, Google will begin machine-learning and your profile will be seen as reliable and may even be ranked up higher than your competitors!

There is another important step and that is how to use messaging, posts, and other bits of technology available to you as the owner that can really 10x your web presence.

Check out "How To Effectively Use Your Google Business Profile" for more information.

Request a PDF version of our customized guide called "The 8 Steps to Increased Exposure on Google", here!

If you have not set up your business on Google, then make sure to check out our blog that will go over how to claim and verify your GBP.