How to Effectively Use Your Google Business Profile With Posts, Messages, and Insights
written byDigital Dave
Your Google Business Profile is claimed, verified, and set up. Now it's time to put the service to use in a powerful way.
We will show you why posts, messages, and more features are important for your profile. To effectively use your Google Business Profile, you can utilize the following features:
1. Posts: You can use this feature to share updates, offers, and events with customers on your Business Profile. This will also show up on Google Maps and in Google Search results.
2. Messages: Customers can use this feature to message your business directly from your Business Profile. This can be a convenient way for them to ask questions or make reservations.
3. Insights: This feature provides you with data and analytics about how customers interact with your Business Profile, such as how many views it's getting and how customers are finding it. This can help you understand which of your marketing efforts are most effective and make informed decisions about how to improve your business's visibility.
Note, to be effective with your Google Business Profile, you should keep your business information accurate and up to date, as well as adding business hours, photos and description about your products or services.
ALWAYS respond to customer reviews, ratings and messages.
Share regular updates on your posts feature.
Monitor your insights and use the data to make data-driven decisions.
You have completed your Google Business Profile and ready to connect with local customers and optimize your profile for local SEO.